Why Wedding Flower Quotes Are Not Apples for Apples: A Comparison

April 5, 2024

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Caroline & Antonia x

Selecting the perfect florist is one of the most exhilarating yet daunting tasks for an engaged couple. Your wedding day is the crescendo of months, if not years, of detailed planning, and the flowers that decorate your ceremony and reception are vital to the narrative of your special day. Engaging a wedding florist, such as Fleur Provocateur, a South-West Florist, is not merely a financial transaction; it is an investment in trust, creativity, and emotional resonance. It’s an intricate dance of vision, craft, and budget.

Flowers are unique in that they are a visual and sensory experience—they provide atmosphere, emotion, and beauty to your wedding. And so, when it comes to the elusive hunt for the perfect wedding floral quote, the search becomes less about bottom lines and more about understanding the intangible value each florist presents.

Images by Sophia Veres Photography

Interpreting your Vision

Selecting a florist is not merely about finding someone who can replicate the looks you’ve seen in magazines. It’s about finding an artist who understands your vision, who can elevate it with their expertise, and who you connect with on a personal level. This is where the initial challenge lies in comparing quotes.

Each florist brings a unique flavour and approach to their work, and the process begins with conversations—phone calls, emails, consultations. The quotes you receive from each will inevitably vary, sometimes significantly, because they are not just selling you flowers; they are crafting a bespoke experience for your wedding day.

The beauty of this stage is that it’s more than a fact-finding mission; it’s a chance to see your ideas and dreams interpreted and presented back to you in fresh, exciting ways.

Comparing Designs

Once you have engaged in conversations with potential florists, the next step is to receive their proposals. Here is where things get complex. You might have three florists with very distinct styles, and the designs they propose may be impossible to compare on a purely quantitative basis.

A florist known for their abundant, wild arrangements could quote you less than a sophisticated minimalist designer, yet their proposal may include twice as many flowers by weight. But it’s not just about the numbers—some florists might include additional services, like set up and breakdown, bespoke installations, or pre-wedding consultations, into their package, making a direct comparison incredibly challenging.

Decoding the Floristry Language

Each florist has their lexicon, a unique vocabulary which they use to describe the services and the flowers in their proposals. Decoding this language is essential to understanding what is being offered and ensures that you’re not being swayed by flowery language that could mask a shortfall in what’s being promised.

Are those ‘premium blooms’ something you’ve unconditionally fallen in love with, or do they happen to be the florist’s preferred choice? Does ‘sophisticated design’ align with your clean, modern wedding aesthetic, or is it a hat-tip at a generic style? Take the time to translate their pitch into your dream scenario.

Experience, Vision, and Reputation

While price will always be a factor, another layer that should not be overlooked is the reputation and experience of the florists you are considering. Do they have a portfolio that aligns with your taste? Have they creatively overcome challenges for previous weddings, showcasing their dexterity? Are their former clients’ testimonials filled with praise?

Trust in a florist goes beyond the execution of a design; it’s about the consoling of doubts, the art of managing expectations, and, sometimes, the wisdom to advise on pivots and optimisations. This level of professional collaboration and support can be priceless.

Furthermore, the flexibility of a florist to adjust and refine aspects of the design is invaluable. The in-person connection made with a florist allows for more fluid adjustments than a piece of paper can account for. It’s essential to find a florist who is a ‘partner in petals’, willing to work within the constraints of timing and budget to ensure your vision blossoms beautifully.

The Rose is Not Just a Rose: Intangible Quality

What makes one florist’s arrangement worth more than another’s? Often it’s the intangible quality—the care, the attention to detail, the creative edge, the personal investment in your happiness. It’s the bespoke intimate details, the extra buttonhole for your best friend, the specific story a flower tells, or the way they fold seamlessly into the grand narrative of your wedding day.

Florists who understand the emotional landscape of weddings can bring forth details that a meticulously itemized bouquet of flowers cannot encapsulate.

Elevation Beyond the Flowers: Styling

Some florists, such as Fleur Provocateur, extend their expertise beyond the realm of flowers, offering guidance on additional styling elements that can cohesively tie the entire event together. They may provide recommendations for linens, crockery, and other decorative details, ensuring that every aspect of your wedding day is harmonious and reflects your personal aesthetic. This holistic approach to event styling ensures that the visual narrative of your day is seamless, from the centerpieces to the table settings, making your special day truly unforgettable. Perhaps the most profound and difficult to quantify aspect, this goes above and beyond a price tag.

Connection over Comparison

Ultimately, a quote is just the starting point—the collaboration, the creativity, and the shared emotional investment is what will turn your wedding flowers from mere decorations into a representation of your story. Once you’ve found a few florists whose language resonates with yours, the financial details take a backseat to a much more important metric: connection.

The beauty of flowers is that their nature is, by definition, ephemeral, much like the wedding experience itself. The quote you choose is the note the florist strikes to set the tone of that experience. The melody, however, is played out in the weeks leading up to your wedding, as ideas are exchanged, scenarios explored, and your shared vision brought to life. In the end, the most resonant note in the symphony of your wedding will not be the lowest or the highest, but the one with the most understanding.

Do get in touch with Caroline & Antonia at Fleur Provocateur, for a consultation and further proposal and flower quote.

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